How to choose what to sell
Reading the numbers on a product before you commit to it.
Margin first, always
Every product shows three numbers before you touch it: what you'd pay, a suggested selling price, and what's left over as profit. The suggested price starts at a 45% markup on the all-in cost, and it's yours to move up or down — but it will never be suggested below leaving you £3 of profit on the unit, because a margin thinner than that is wiped out by a single return.
Look at that third number first. How the product looks, how many searches it gets, how much you personally like it — all of that is decoration. A thin margin, no amount of volume rescues it.
Four checks before a product even reaches you
What you see in the catalogue has already survived a filter most guides don't mention, because most tools don't run one. Nothing reaches your screen unless it clears all four gates below.
That last gate matters as much as the first. A product only appears once it clears a minimum margin for you and a separate minimum for us. If either number is too thin, it's filtered out before you ever see it.
What the eBay comparison means
Where we can find enough genuinely comparable listings, we show what an item sells for on eBay today, next to our own suggested price. Reading a product properly means checking every one of these, not just the profit line:
| Number | What to check |
|---|---|
| Supplier cost | What you'd pay, delivery already included |
| Suggested price | Starting point at 45% markup — yours to adjust |
| Your profit | What's actually left; never suggested below £3 |
| eBay comparison | Where enough genuinely comparable listings exist, what it sells for there today |
| Stock | How deep the supplier's stock actually is |
| Delivery window | The honest range for your market, already filtered to our cutoff |
A blank eBay comparison isn't a red flag. It means we couldn't find enough genuinely comparable listings to be honest about a number, so we show nothing rather than a guess. Go and look for yourself — a blank doesn't mean the product is bad.
Stock depth matters more than it looks
A product with three units left sells out while your listing is still live and still getting clicks. The order that lands after that is one you cannot fulfil, and the cancellation is recorded against your account, not the supplier's. Depth is not a vanity number — a deep-stock item behaves the same way tomorrow as it does today, and that's most of what "reliable" means here.
Pick a lane
Repeat buyers only happen to the second kind of shop, and a repeat buyer is the cheapest sale you'll ever make — no fee to find them again.
Every number above is real on every product in the catalogue — nothing here is invented for the example. Start free and read the numbers on ten of them before you spend anything.
The free plan takes no card. Import a few products and see the real numbers on them.
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